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Daily News and Analysis
''Daily News and Analysis'' (''DNA'') is an Indian broadsheet launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and Indore in India. It is the first English broadsheet daily in India to introduce an all-colour page format. It targets a young readership and is owned and managed by Diligent Media Corporation.
==Launch==
A high-profile advertising campaign with the tagline, "Speak up, it's in your DNA", preceded the birth of ''Daily News and Analysis'' in 2005. The context into which the publication was introduced was described by the Indian media as tumultuous, with price cuts and competitive activity occurring.
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